Robust Coffee - Take It Easy
about
Rô's Coffee Bike
From their great love for coffee, Vincent and Wallace have written the journey to finding the crown of Mr Rô – a prince whose mission is to introduce the traditional Vietnamese Robusta coffee. Mr Rô travelled from the vast mountains of Central Highlands to the peaceful coastal land until he finally settled in Ha Tien.
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Starting with the idea that coffee is for all classes of people, Mr Rô designed a coffee bike and sold espresso cups on the side of the road. Each customer who visited was able to select and taste different flavours of coffee such as bitter, sweet or fatty. If they have time, they can sit down and chat in a small garden, surrounded by roses and green vegetables.
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Later on, the inspiration from the third wave of coffee influenced him to produced fine Robusta coffee, a special honey processed coffee. He went on to designate the special honey processed coffee as the signature product of his coffee stand.
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Day after day, selling coffee from his coffee bike, he communicates and tells different inspirational stories to his customer. If someone asks him, “what does coffee teach you about life?”. He will reply, “take it easy”. In the journey to restore one’s tranquillity and keep calm in the midst of everyday life, coffee will ensure this journey is filled with happiness. Let us follow Mr. Rô’s passion for coffee and “take it easy”.
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our
Coffee beans
In his appreciation for the traditional Vietnamese coffee beans, Mr Rô provides his customers fine Robusta coffee, originated from Bao Loc plateau, Lam Dong Province. Each coffee bean is selected according to a strict process. The fruit is only picked at the peak of its ripeness. Then it will be processed by two main methods: dry processing and honey processing. After processing, the green coffee beans are divided into three sizes: 13, 16, and 18. In addition, the faulty beans are eliminated to ensure the best quality: taste, acidity, body, and aroma. The finished coffee beans are then stored in a cool and dry place to help the beans retain moisture according to SCA standards.
In order to ensure the freshness of the coffee beans, the beans are roasted only when customers want to use them. This process also adheres to certain roasting profiles. Robust Coffee has two roast level: medium-dark and dark. Roasted coffee beans are stored in specialized bins and placed in a cool and dry place, away from direct sunlight.
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The process of grinding the coffee beans depends on customer needs. They could also choose the method of brewing their coffee: filter or espresso. The beans grinding size is fixed according to the standard of Robusta coffee beans so that the extraction process ensures the best flavour.
Philosophy of
Mr Rô
Mr Rô believes that:
Products aspects:
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Products should be customer-focused and Robust Coffee should be responsive to product change.
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Decision-making about product is guided by a clear understanding of value and quality
Customer Aspects
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Put the customer first, success will be yours.
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Robust Coffee has to treat customers fairly, provides them with quality and value, and be receptive to their input into all aspects of the business.
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Sincerely help prospects first, and the money will follow.
Profitability Aspects
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Profit critically depends on proper pricing, which should be structured to give customers exceptional value.
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Robust Coffee should make money for its owners and employees and the opportunities to make money arise primarily as a result of efficient competition not necessarily as a result of growth.
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Robust Coffee always recognizes that niches are not forever nor of unlimited size and consequently, realistically plan for the next
Focus Aspects
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Simplicity and maintaining a big picture view are important aspects of keeping focused.
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Closely related to profitability, it is very important that Robust Coffee knows exactly what their organization’s business is, and to keep focused on it.
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To sustain high performance, Robust Coffee needs a work culture that utilizes staff development, technology, and innovative leadership and management strategies.
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Robust Coffee should foster a work environment that focuses on and values quality, respect, diversity, integrity, openness, communication, and accountability.
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Sustainable is a goal